The God Bless America exchange-traded fund debuted Tuesday with a small drop, the latest in a string of investments seeking to attract conservative investors. 

With the ticker YALL, the fund fell about 11 cents, or 0.5%, to close at $19.93 with just over 500,000 shares trading. The S&P 500 was down 0.7%.

Unveiled this summer by Toroso Investments and subadvised by Curran Financial products, YALL is seeking to appeal to the political right, saying in its prospectus it “eliminates companies that, in the Sub-Adviser’s assessment, have emphasized politically left and/or liberal political activism and social agendas at the expense of maximizing shareholder returns.”  

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